In 2022, despite the troubles with the economy, we have been amazed at the
resilience of our clients and how they have worked hard and moved their businesses into
new areas, products and services. Many of our clients have redesigned their delivery and
payment systems, accepted remote working and adopted to new technologies to survive and indeed prosper.
They have demonstrated to us how we can all readily adapt to a change in
circumstances and given us inspiration and optimism for the future. We hope
that by this time next year we will be back to where we want to be, and the economy
will return to some kind of normality and become more stable.
For January we are encouraging all clients to take time to prepare a 2023 Strategic
plan and set up your targets for success!
“A sailor without a destination will never get a favourable wind”

It is easier to get to your destination with a plan. We all know this simple truth. If you
are driving from A to B it helps to know where B is and the direction you need to
take.
If you have a vision of what you want your business to look like when it is “complete”
then you are able to drive your business towards the vision and you can monitor how
you are doing as you go along.
If you do not have a strategic plan, you could get blown around like a small rowing boat in the ocean, “this way and that way”, without any control.
If you agree it is hard to accomplish anything without a plan, let’s start thinking about
putting one in place. A plan looks at all the things a business could do and narrows it
down to the things it is actually good at doing. A strategic plan also helps you
determine where to spend time, resources and money.
How do you create a strategic plan?
Take time to review your own personal objectives – the business is there
to provide you with what you want from life; do not forget this.
Look at where you are now: your strengths, weaknesses, opportunities
and threats, so you have a clear understanding of your position in the
marketplace, the competition, your systems, the way you do things, what
you are good at, and what you are not.
Focus on where you want to be in two years: what you want your
business to look like when it is running profitably and successfully. Then
you can determine your priorities – the big issues that you need to focus
on. This is the strategic plan!
Write down your vision and define what you must achieve and the actions
you need to take. Monitor how you are doing each month, noting which
actions have been completed and what needs to be done to keep you
moving forward.
Allocate responsibility and hold people accountable for taking the actions. Review and adjust your regular activities to keep you on track.
Please talk to us about how we can help you to achieve your goals – we have helped many other businesses grow and succeed!
accounts@cubeaccounting.co.uk
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